we are lava studios
TRANSFORMATIVE CREATIVE.
Lava is a creative studio shaping culture - from Emmy Award-winning unscripted television to global go-to-market campaigns for the world’s top tech and entertainment brands.
Find out how we can disrupt your creative.
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We help build brand vision—and the strategy to match. Through research, positioning, and narrative development, we turn brand purpose into a competitive edge.
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We create bold, refined identities that cut through noise and build emotional resonance. From logo to language, our branding work is crafted to feel intentional, inspiring and iconic.
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From positioning to rollout, we craft GTM strategies that create clarity and drive momentum. Whether launching a brand, product, or campaign, we map the moments that matter—ensuring your story lands with the right people, in the right way, at the right time.
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We bridge product and brand to create stories that resonate and strategies that convert. Our product marketing work connects value to audience—translating features into benefits, insights into messaging, and launches into sustained growth.
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We concept and produce content that feels modern, magnetic, and made to perform. From campaigns to storytelling frameworks, we bring brand narratives to life across platforms and moments.
Our Services
WHY LAVA?
lAVA IS POWERFUL, UNEXPECTED, AND UNSTOPPABLE. JUST LIKE US.
Our work breaks boundaries - always creating something radically new.
Deep insights. transformative creative.
We believe real change doesn’t happen on the surface level. It comes from deep learning. Our brand insights reshape conversations and spark new growth.
We’re Global.
The word “lava” is universal. A fitting metaphor for our globally-minded approach.
Meet the TEAM
Sofia and Lauren share a passion for narrative storytelling, visual design and brand building. Together, they are building Lava Studios to help brands ignite their spark through tailored creative and brand strategy work.
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Partner - Content + Creative Direction
Sofia Melo is a strategic storyteller helping brands thrive in the post-monoculture era, where content is king and culture moves fast.
With a decade of experience shaping narratives for Fortune 500 companies and the biggest names in entertainment, she brings cultural fluency and commercial instinct to every brief: from Emmy-nominated documentaries to viral digital campaigns.
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Partner – Brand StrategyLauren is a seasoned marketing leader with a decade of experience driving brand growth across the wellness, lifestyle, hospitality and technology sectors. She brings a unique blend of creative vision, analytical rigor, and operational savvy to all the projects she touches.
Lauren held marketing lead roles at Peloton, ClassPass, Headspace, Duetto and Revel Systems where she has helped shape and scale category-defining brands. Her work spans integrated marketing strategy, brand positioning, digital performance, and content development—anchored by a deep understanding of consumer behavior and business impact.
Lauren is a graduate of Cornell University’s School of Hotel Administration and a current MBA candidate at INSEAD. She is currently based in Paris, France.
Let’s work together
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Let’s work together *
